Cookie policy
Last updated: 31 August 2026
This page explains which cookies roadguardsolutions.com uses, what each one does, and how to change your mind. It covers this website only.
What a cookie is
A cookie is a small file a website stores in your browser. Some are needed for the site to work. Others record how the site is used, or let a service recognise you when you come back.
Your choice comes first
We set no analytics or advertising cookies until you accept them. When you first visit, a notice asks you to choose. If you decline, nothing beyond the strictly necessary is loaded. If you accepted earlier and then change your mind, we stop the tracking straight away and delete the cookies set on this website's own domain.
You can change your choice at any time using the cookie settings link, which reopens the notice.
Cookies we use
Strictly necessary
These are required for the site to function and are not optional. They do not track you.
| Name | Set by | Purpose | Retention |
|---|---|---|---|
rg_consent |
IMBU BV (this site) | Records whether you accepted or declined, and when. Stored in your browser's local storage rather than as a cookie. Without it we would have to ask you on every page load. | Until you clear your browser data |
rg-study-attribution |
IMBU BV (this site) | Remembers, for the duration of your visit, the campaign link you arrived through, so a field-study signup records how you found us. Stored in your browser's session storage and sent to us only if you submit the signup form. | Until you close the browser tab |
Analytics — only after you accept
We use Google Analytics 4 to understand how many people visit, which sections they read, and where they arrived from. We use this to improve the site. We do not use it to identify you personally.
| Name | Set by | Purpose | Retention |
|---|---|---|---|
_ga |
Distinguishes one visitor from another | 2 years | |
_ga_L8CYH9ZHV3 |
Keeps track of the current visit for this specific property | 2 years |
Google acts as our processor for this data. See Google's privacy information for businesses.
Advertising — only after you accept
We use the LinkedIn Insight Tag. If you accept, it lets us see which companies visit the site, and lets us show LinkedIn ads to people who have been here. LinkedIn recognises visitors who are signed in to LinkedIn in the same browser. We never see individual visitors' names: LinkedIn reports this to us only in aggregate.
| Name | Set by | Purpose | Retention |
|---|---|---|---|
li_fat_id |
Indirect member identifier used for conversion tracking and retargeting | 30 days | |
lms_ads, lms_analytics |
Identifies a LinkedIn member off-site, for ads and analytics | 30 days | |
UserMatchHistory, AnalyticsSyncHistory |
Synchronises advertising identifiers | 30 days | |
bcookie, bscookie |
Browser identifier | 1 year | |
li_sugr |
Probabilistic browser identifier | 90 days |
LinkedIn maintains the authoritative list of these cookies and their durations in its cookie table. Some are set on LinkedIn's own domain rather than ours.
Cookies we do not use
To be explicit, because generic cookie notices often claim otherwise: this site sets no social media sharing cookies, and we do not sell visitor data or share it with advertising networks beyond LinkedIn as described above.
If that changes, this page will be updated and you will be asked to choose again before anything new is set.
Withdrawing consent
If you decline, or change your mind later, we remove the cookies set on this website's own domain. Cookies that Google or LinkedIn set on their own domains are outside our control from this site; you can clear those in your browser settings, and LinkedIn members can also adjust ad settings in their LinkedIn account.
Other requests your browser makes
When you use the contact form, your message is delivered through Web3Forms, which processes the details you type in order to email them to us. This happens only when you submit the form, and sets no cookies.
When you sign up for the field study, your email address and the campaign details described above are stored with Cloudflare, which acts as our processor for that storage. This also happens only when you submit the form, and sets no cookies. See our privacy statement for how that data is used.
The study signup form also includes Cloudflare Turnstile, a bot check that loads from challenges.cloudflare.com when the form is shown. Cloudflare processes technical browser signals and your IP address to tell people from automated scripts. This protection is strictly necessary to keep fake signups out and sets no cookies on this website's own domain.
Turning cookies off in your browser
Every major browser lets you block or delete cookies in its settings, independently of the choice you make here. Blocking all cookies may stop parts of some websites working.
Questions
Write to info@imbu.nl or IMBU B.V., Industriestraat 8, 6827BD Arnhem, The Netherlands.
See also our privacy statement.